Success Stories
Klein ISD -- Boosting Breakfast Sales

Klein ISD took the Breakfast Challenge for School Breakfast Week 2017 and increased breakfast sales by 10 percent on March 8. That was the day the school nutrition staff created a special breakfast for most campuses — a new homemade sweet jelly roll served with Texas grapefruit, milk and juice.

Promotional efforts for the special breakfast included highlighting it on menus, Twitter, flyers and the online menus available on Nutrislice. Also, the district mascots Wonder Wendy and Power Pete, visited Zwink Elementary on March 8. Klein ISD’s recipe for success during School Breakfast Week 2017 was combining a delicious nutritious meal with expert marketing.

Klein ISD, Klein, Texas

During 2016 School Chantal Dybala enjoyed meeting Toro during school breakfast week at Klein ISD.Breakfast Week Klein ISD’s Krahn Elementary was treated to a visit from Toro, the mascot for the Houston Texans football team. Toro helped Klein ISD get the students excited about eating breakfast and School Breakfast Week.

All Klein ISD elementary schools that serve breakfast from their cafeterias offered student-favorite homemade whole grain entrees, such as kolaches and cinnamon rolls each day during School Breakfast Week. Martha Armenta, a production assistant in the kitchen at Krahn, made beautiful cinnamon rolls from scratch using a whole grain yeast dough recipe. Local farm fresh Texas oranges were offered each day as well. The cafeteria staff at Krahn Elementary usually serves 135 when cinnamon rolls are offered. On March 9, the day Toro visited, they served 250 breakfasts.

Krahn Elementary students enjoyed breakfast and a special guest during School Breakfast Week.

Photos: (Top right) Klein ISD Nutrition and Food Services Field Supervisor Chantal Dybala enjoyed meeting Toro during School Breakfast week at Krahn Elementary. (Left) Krahn Elementary students enjoyed breakfast and a special guest during School Breakfast Week.

Photos courtesy of Klein ISD.

School Breakfast Week Promotes a Smart Start!
The 2015 School Breakfast Week was held March 2-6, and schools across Texas celebrated "The Smart Way to Start Your Day - Breakfast." The theme was all about the importance of starting the day off right by eating a healthy Texas breakfast. 

The stories below highlight some of the ways Texas schools taught students important lessons about breakfast and local products.

Sinton ISD, Sinton, Texas - Farmer's Breakfast Market
Sinton ISD chose to follow the success they Sinton ISD School breakfast weekhad with the 2014 National School Lunch Week farmers market and have a farmers breakfast market available for students during National School Breakfast Week 2015. Students could “shop” at the campus farmers market and choose a fresh fruit ready that was ready to eat. This was a great way to get students excited about picking fresh fruits and vegetables in their natural, unprocessed state. The students loved the event!

Photo: Gracie Garcia and Debbie Gonzalez get ready for School Breakfast Week. Photo courtesy of Sinton ISD.

Northeast ISD, San Antonio, Texas - Brunch for Lunch
Who doesn’t love breakfast Northeast ISD school breakfast week photofood? For some students breakfast food is even better when it’s served at lunch ! Northeast ISD incorporated that idea into their National School Breakfast Week (NSBW) celebration. The food service department offered “Brunch for Lunch” one day during the week. These promotions allowed the students who typically don’t eat school breakfast to taste how delicious the food is and it encouraged them to try school breakfast. 

They promoted all their NSBW celebrations by advertising during the morning announcements, and with advertisements on the digital menu boards. During the lunch time, they also offered samples of the breakfast items that were on the menu during NSBW. This was another great way to introduce the students to the breakfast menu and encourage these students come in for breakfast in the future.

Photo: Northeast ISD students showed their appreciation for the food service staff

Coppell ISD, Coppell, Texas - Brain Food Breakfast Bash

This year for National School Breakfast Week, Coppell ISD wanted to show the importance of building a better brain with a healthy meal Breakfast bags at Coppell ISDat the beginning of the day. They demonstrated this by holding an event called, Brain Food Breakfast Bash, which was for kindergarten through eighth grade students. This event was a party for all of these students during breakfast service, where they received a free breakfast bag as long as they RSVP’d beforehand. Many of the campuses also held a variety of promotions to try and increase the number of students eating breakfast during the entire week.

Photo: Students could receive a breakfast bag during Brain Food Breakfast Bash at Coppell ISD.

Pittsburg ISD, Pittsburg, Texas - Swimming Dolphins
Karyn Buckner, child pittsburg dolphin photonutrition director at Pittsburg ISD, used swimming dolphins to get students excited for School Breakfast Week. Instead of bringing actual sea creatures to the cafeteria, the team at Pittsburg Elementary used bananas and blueberries to create the dolphins and encourage the students to eat a healthy breakfast. The fun breakfast item starts with slicing the stem on a half cup of banana to resemble a porpoise’s mouth and making a mark for the eye. The banana is positioned in a quarter cup of blueberries so it appears to be leaping out of the water. The finishing touch is a goldfish or berry placed in the mouth. This type of creative presentation of nutritious foods is guaranteed to get elementary students talking about eating right.

Magnolia ISD, Magnolia, Texas - Breakfast Week
To celebrate School Breakfast Week, Magnolia ISD put on a week-long event to highlight the health and cognitive benefits of consuming a balanced breakfast on a daily basis. District Chef Adan Cortez III visited a few campuses to show the students that cooking breakfast can be fun and easy. He presented cooking demonstrations during the breakfast service at each of the school campuses. His objectives were to show the students the importance of integrating fruits and vegetables into breakfast and also to highlight the value of choosing local products in order to help stimulate the local economy.

During the week, he demonstrated preparing green eggs and ham, citrus parfaits, cauliflower scramble burritos, strawberry smoothies, and oatmeal toppers. With each of these demonstrations, he presented the recipe to the students as well as discussed the nutritional benefits of the main ingredients. 

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