The School Nutrition Association theme for the 2012 School Breakfast Week (SBW) was Go for Gold. More than 3,500 Texas schools took the theme one step further with Breakfast Olympics: a fun way to encourage students to Go for Gold and eat a healthy breakfast through exciting and innovative themes and activities, such as having kids dress up for college day or '80s day. The Texas Department of Agriculture (TDA) developed a complimentary kit to make it easy for schools to promote the week.

The promotion kit included cafeteria posters, morning announcements, theme days and activities, menus that met school meal pattern guidelines for breakfast and an idea for serving breakfast for lunch the week before. You can download the Breakfast Olympics promotion kit from the right side of this page.

Look forward to more exciting ways to promote school breakfast in 2013 as TDA prepares new innovative themes and activities!

Immediately following School Breakfast Week, schools began reporting increased participation in breakfast. How was Breakfast Olympics at your school?
TDA welcomes any stories or photos to be submitted to SquareMeals@TexasAgriculture.gov or call (877) TEX-MEAL.